The Mumum

The Mumum Co. is a Mumbai-based company specializing in healthy and natural snack foods for children. It was founded in 2016 by Farah Nathani Menzies and Shreya Lamba, two mothers who identified a gap in the Indian market for preservative-free, ready-to-eat snacks for kids. The founders' personal experiences as parents fueled their mission to provide trustworthy and nourishing food options for children. Farah Nathani Menzies has a background in finance, having attended the University of Pennsylvania and Harvard Business School, while Shreya Lamba has a consulting background with a degree from the London School of Economics and an MBA from INSEAD.

The company's business model is centered on manufacturing and marketing a range of snack products that are free from preservatives, added sugar, artificial colors, gluten, and other processed ingredients. Their product line includes multi-grain puffs made from ragi, jowar, and corn called 'Cool Crunchies', freeze-dried fruit snacks known as 'Mighty Melties', and protein puffs made with amaranth and jowar. The Mumum Co. targets health-conscious parents and distributes its products through a multi-channel approach, including major online retailers like Amazon and FirstCry, as well as physical retail chains such as Nature's Basket and Foodhall across cities like Mumbai, Bangalore, Delhi, and Pune. The company secured $500,000 in an angel funding round in July 2018 to support its expansion into more cities across India and to develop new products.

The Mumum Co. operates under the legal entity Faraway Foods Private Limited, which was incorporated in October 2016. The brand has received recognition for its products, winning awards for Best Natural Food Brand and Best Mommy Venture in 2017. The founders' vision is to build a scalable food brand by focusing on high-quality, automated manufacturing processes to ensure product consistency and to expand their range to cover a wider variety of snacking needs for children. Keywords: healthy kids snacks, natural baby food, children's food India, organic snacks, preservative-free snacks, Farah Nathani Menzies, Shreya Lamba, nutritious children's food, toddler snacks, kids food brand, ragi puffs, jowar puffs, freeze-dried fruit, healthy snacking options, kids nutrition, Indian snack market, baby food startup, ready-to-eat kids meals, wholesome snacks, all-natural ingredients