The Micro Habit Company

The Micro Habit Company is a Dutch startup specializing in digital behavior change solutions aimed at enhancing employee well-being and performance. Founded in 2020 and headquartered in Amsterdam, the company offers science-based programs that help professionals build sustainable habits through brief, daily activities.

Central to their approach is a 45-day app-based program that employs gamification to encourage the adoption of five micro-habits, each requiring less than five minutes per day. These habits are designed to reduce stress, improve sleep quality, and boost resilience and engagement. The programs are customizable, allowing organizations to focus on areas such as psychological safety, vitality, or high-performance team dynamics.

The company's methodology emphasizes measurable outcomes. Participants begin and end the program with assessments to track progress, and organizations receive insights via a management dashboard. Additionally, the programs incorporate a social responsibility component: 4.5% of the investment per program is donated to a charity selected by the winning team, supporting causes like tree planting and providing clean drinking water.

Keywords: micro habits, behavior change, employee well-being, gamified learning, psychological safety, resilience, digital health, workplace performance, habit tracking, corporate wellness, team engagement, stress reduction, sustainable habits, Wellbeing Leadership