The Little Blue Book Mobile
The Little Blue Book | Keeping Physicians Connected.
In 1988, a simple, yet powerful idea for a health-related information directory was born, leading to the founding of The Little Blue Book. The company's core product was a pocket-sized, large-print directory that provided alphabetical and specialty listings of doctors, designed to help medical professionals and patients easily find the information needed for care. This straightforward, service-oriented business gained traction and attracted investors such as Bay Capital Investment Partners, Galen Partners, and even WebMD. The company's value proposition was clear: it offered a convenient and accessible platform for health and wellness information. A significant turning point in the company's journey came on November 16, 2011, when it was acquired by Sharecare. This acquisition marked a major event for The Little Blue Book, integrating its directory services into Sharecare's broader interactive health and wellness social platform. The move allowed for the dissemination of expert-developed answers and programs on a much larger scale, moving beyond the original print directory to a more dynamic digital format.