Kit Undergarments

Kit Undergarments was a direct-to-consumer brand specializing in women's underwear and bodysuits. The company was co-founded in 2018 by celebrity stylists Jamie Mizrahi and Simone Harouche. They aimed to create a line of essential, comfortable, and versatile undergarments that could serve as a foundation for any outfit. The brand's philosophy was centered on providing a personalized "kit" of underpinnings tailored to individual needs and preferences. Their product line featured a range of styles and colors in fabrics like cotton and microfiber, designed to be both functional and aesthetically pleasing.

The business operated primarily online through its e-commerce website, shipping directly to customers. This model allowed Kit Undergarments to maintain a close relationship with its clientele and control the brand experience. The target market included women seeking high-quality, comfortable, and stylish basics. Mizrahi and Harouche leveraged their extensive experience in the fashion industry and their celebrity connections to build brand awareness and credibility. In 2022, the brand was acquired by Sean John, a company founded by Sean “Diddy” Combs, as part of its expansion into new categories. Following the acquisition, Kit Undergarments' operations were integrated into the larger company, and its standalone website and social media channels eventually ceased independent operations.

Keywords: women's undergarments, direct-to-consumer intimates, celebrity stylist brand, e-commerce underwear, bodysuits, comfortable basics, fashion essentials, personalized lingerie, Jamie Mizrahi, Simone Harouche, Sean John acquisition, foundational wear, intimates apparel, online retail