The July

The July is a Dutch hospitality brand offering design-led aparthotels that cater to both short and long-term stays. Founded by Jouke van Dijk and Hans Meyer, the company is part of the APG and Aware Super-backed serviced apartment platform, The Urban Butler (TUB). The brand emerged from the rebranding of the Amsterdam-based hotel group City ID, which was acquired by APG in 2021. The founders, van Dijk and Meyer, previously established the hotel concept Zoku. The July aims to provide a hybrid hospitality experience, blending the service and comfort of a luxury hotel with the space and flexibility of a residential apartment. This model appeals to a diverse clientele, including business travelers, expatriates, and tourists seeking extended stays.

The company's portfolio includes properties in Amsterdam, such as the BOAT&CO in the Houthaven district, and has plans for significant expansion across Europe. A key upcoming project is a 180-unit hotel in London's Canary Wharf, scheduled to open in 2027. The business model focuses on creating locally inspired, uniquely designed interiors that provide guests with an authentic experience of the city. By offering amenities suitable for both work and leisure, The July addresses the evolving needs of modern travelers who increasingly blur the lines between business and personal life.

Keywords: aparthotel, hospitality, extended stay, real estate, design hotels, property development, european expansion, hotel management, serviced apartments, travel