The Icon League
A football league led by Toni Kroos and top streamer Elias Nerlich, uniting sport and digital influence.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Early VC | |
| Total Funding | 000k | ||
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The Icon League is a German-based indoor football league that presents a different format from traditional football. The league is inspired by the Spanish Kings League and was co-founded by football player Toni Kroos and streamer Elias Nerlich. The format of the league includes a different set of rules to make the games more dynamic and entertaining for a younger audience.
The company's business model is centered around the organization, marketing, and execution of these football leagues. The Icon League has attracted well-known investors, including Jürgen Klopp, and is focused on the DACH market, which includes Germany, Austria, and Switzerland.
Keywords: indoor football, football league, DACH market, sports entertainment, Toni Kroos, Elias Nerlich, Jürgen Klopp, alternative rules, Kings League, German startup