The Honest Home Company
Eco-friendly household products in plastic-free, recycled packaging.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $800k | Seed | |
| Total Funding | 000k | ||
The Honest Home Company, founded in 2019 by Mayank Pratap Sisodia, is a Delhi-based enterprise focused on providing sustainable and eco-friendly home care products. Sisodia, who comes from a farming family and has a background in sales at major FMCG companies like Unilever and Parle, was inspired to create the company after witnessing the heavy use of plastic and chemicals in the industry. His mission is to offer consumers affordable, effective, and environmentally responsible alternatives to conventional household items.
The company's product line includes approximately 37 items across personal hygiene, kitchen cleaners, food wrappers, and household cleaners, such as powder-to-liquid floor cleaners and dishwashers, bamboo-based products, and biodegradable garbage bags. A key feature is the use of plastic-free, recycled packaging and organic, non-toxic raw materials. This approach aims to reduce plastic waste, with the company having already eliminated 250 tonnes of plastic. Products are designed to be cost-effective; for instance, their floor cleaner is priced significantly lower than average market competitors.
The Honest Home Company operates through a multi-channel distribution model, combining offline and online sales. It has a presence in 4,500 stores across North India, primarily in Delhi NCR, and serves around 200,000 households monthly. Its products are available on major e-commerce and quick-commerce platforms like Amazon, Flipkart, Blinkit, and BigBasket, with online channels accounting for 70% of total sales. The company gained significant national attention after its founder appeared on Shark Tank India Season 3, securing a deal for INR 1 crore. It has since raised additional funding, including a Pre-Series A round of $1 million, to scale operations, expand its product portfolio, and strengthen its distribution network. The company reported revenue of INR 14 crore in FY23 and aims to reach INR 100 crore by FY2025-26.
Keywords: sustainable household products, eco-friendly cleaners, plastic-free packaging, recycled materials, organic raw materials, non-toxic home care, direct-to-consumer, FMCG, waste reduction, biodegradable products, Mayank Pratap Sisodia, Shark Tank India, Indian startups, home hygiene, powder-to-liquid cleaners, bamboo products, green consumer goods, sustainable living, circular economy, retail distribution