The Halo Group

Established in 1994, The Halo Group is a New York-based marketing and branding agency that has operated as a division of Didit since its acquisition in May 2017. The agency was co-founded by Linda Passante, who has served as its CEO and shaped its direction by focusing on creating integrated solutions for brand growth. Passante's background includes over 25 years of experience working with C-level executives to grow their brands and completing executive programs at Harvard Business School and New York University.

The Halo Group provides a comprehensive suite of services that includes influencer marketing, public relations, branding, media planning and buying, and social media marketing. The firm's business model centers on assembling a single, collaborative team of experts from various marketing disciplines to manage every touchpoint a customer has with a brand. This integrated approach aims to serve a diverse client base ranging from international and national to regional companies across sectors like luxury goods, travel, higher education, retail, and financial services. The company generates revenue by providing these specialized marketing and communication services, with projects starting at a minimum of $5,000 and hourly rates between $100 and $149.

The agency's core service is crafting and executing marketing campaigns that leverage influencers, celebrities, and cause marketing to build brand visibility and drive sales. This is particularly focused on helping brands that struggle to cut through the noise of traditional advertising and the challenges of ad blockers. The Halo Group has been recognized for its work with multiple industry accolades, including Telly, Webby, and Internet Advertising Competition Awards.

Keywords: influencer marketing, branding agency, public relations, marketing communications, media buying, social media marketing, brand strategy, content marketing, digital PR, celebrity endorsements, cause marketing, NYC marketing agency, brand development, Telly Awards winner, Webby Awards winner, integrated marketing, brand visibility, Didit company, Linda Passante, creative services