The Green Gaia

The Green Gaia was a European e-commerce platform that curated and sold sustainable products for daily use. Founded in Munich in 2020 by Alba and Nadine, the company, legally known as Green Gaia Products UG (haftungsbeschränkt), aimed to provide a holistic approach to a sustainable lifestyle.

The platform selected partner brands and products based on a strict set of sustainability criteria. In addition to its retail offerings, The Green Gaia published content and information on ethical and sustainable topics to engage its user base.

The business operated as an online marketplace, generating revenue by selling products from its partner brands. However, the founders, who were also working full-time jobs, faced challenges in scaling the business. They cited a lack of time and financial resources, as well as increasing competition in the sustainable products market, as primary reasons for their decision to cease operations.

In January 2022, the founders announced that the company was officially in liquidation.

Keywords: sustainable products, e-commerce platform, ethical lifestyle, green consumerism, eco-friendly goods, sustainable marketplace, conscious consumption, European startup, liquidated company, environmental products, sustainable living, retail platform