The Green Branch

The Green Branch operates as a carbon asset developer and manager, focusing on bridging the financing gap for Nature-Based Solutions (NBS). The company was founded in 2019 by Jacob Hietink and Kasper Kupperman, who met while studying Business Administration and Economics, respectively, at the Rotterdam School of Management. Their initial idea evolved from a sustainable banana plantation to focusing on the emerging carbon credit market after extensive research. They established the company to create permanent forest cover and address the underfunding and lack of technical capacity that hinders many restoration and conservation projects.

The firm's business model is centered on being an impact-first developer, supporting the conservation, restoration, and sustainable management of productive forest landscapes. It serves a range of clients, including landowners, conservationists, and forest or agricultural companies, by providing end-to-end development partnership. This involves navigating project origination, certification with global standards like VCS and CCB, and commercialization. Revenue is generated through the sale of high-quality carbon credits on the voluntary carbon market to corporations seeking to address their CO2 emissions. The Green Branch also offers carbon advisory services, including market research, due diligence for investors, and developing insetting solutions for companies to reduce emissions within their own supply chains.

The company's services are structured around three pillars: Advisory, Development, and Management. They identify ecologically sound projects with credible local partners and guide them from concept to market readiness. This includes technical assistance, early-stage funding, and long-term asset stewardship to manage the complexities of certification and monitoring, reporting, and verification (MRV) systems. The Green Branch utilizes technology like earth observation and geospatial analysis to ensure accurate data and transparent reporting. Key projects include the 'Trees for Farmers' initiative in Brazil, co-developed with Rabobank, to transform degraded pastures, and the 'Suledo Forest ARR' project in Tanzania to restore miombo woodlands for Maasai communities.

Keywords: carbon asset development, nature-based solutions, reforestation projects, carbon credit market, sustainable land management, climate finance, ecosystem restoration, agroforestry, carbon offsetting, project finance, conservation, voluntary carbon market, impact investing, geospatial analysis, MRV systems, climate action, biodiversity, sustainable forestry, land restoration, carbon advisory