The Gramlist
Uncovering the next wave of influence across the social web.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
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The Gramlist operates as a specialized agency focused on influencer discovery and campaign activation, positioning itself as a key partner for brands, publishers, and public relations firms. Founded in 2015 by Brandon Perlman, the company was established to address a gap in the social media landscape. Perlman identified that the industry was overly concentrated on the top 1% of influencers, who often showed low engagement, prompting a need for more authentic, niche voices. The business began by creating and selling curated lists of micro-influencers, a venture Perlman bootstrapped with personal credit before expanding into a full-service agency.
The firm's core business revolves around identifying and vetting emerging talent across social platforms like Instagram and Snapchat. The Gramlist distinguishes itself by combining human curation from a team with backgrounds in editorial, fashion, and tech with a proprietary data-driven process. This methodology involves monitoring potential influencers for weeks, analyzing metrics such as growth rate, posting frequency, and audience engagement to ensure authenticity and effectiveness, deliberately avoiding vanity metrics. The company prides itself on not representing any talent, which it states allows for unbiased recommendations tailored to client needs.
The Gramlist's revenue is generated through a suite of services designed for influencer marketing campaigns. Its primary offerings include creating custom-built, on-demand influencer lists ('The Custom Gramlist'), developing campaign strategy, and managing full-cycle campaign activations—from influencer outreach and contract negotiation to content creation and performance analytics. The company serves a diverse client base, including brands and PR firms, offering tailored solutions that range from one-off lists to year-long partnerships. In 2018, the company rebranded to Social Studies, Inc. to reflect its evolution from a consultancy to a broader agency.
Keywords: influencer marketing, micro-influencers, influencer discovery, campaign activation, social media marketing, brand partnerships, content creation strategy, audience engagement, influencer analytics, digital marketing agency, social media talent, Instagram marketing, brand strategy, content marketing, PR services, emerging talent, social media analytics, campaign management, authentic influencers, niche marketing