The Good Wild

The Good Wild is a Turkish food technology company that produces plant-based protein products, referring to them as "upgraded food." The company was founded in 2023 by Specialist Dietitian Dilara Koçak and Food Engineer Hüseyin Şirin and is headquartered in Istanbul, Turkey. The founders' mission is to provide solutions for plant-based protein using traditional methods, addressing issues like hunger and unhealthy nutrition. They aim to preserve Anatolian seeds for future generations by combining traditional knowledge with scientific expertise.

The business operates in the food products and e-commerce sectors, with a focus on LOHAS (Lifestyles of Health and Sustainability) and wellness. The Good Wild's products include a series of fermented and sprouted legumes, which they claim is a world-first, alongside snacks, soups, crunchies, flours, and granolas. These items are designed to have higher protein, vitamin, fatty acid, enzyme, and antioxidant content, as well as being easier to digest. The product line is promoted as being free from palm oil, synthetic additives, preservatives, colorings, and sweeteners. Their target market includes individuals interested in clean eating, climate-conscious consumers, vegans, and those who follow gluten-free diets.

The company has received support from the TÜBİTAK Marmara Research Center (MAM) through the Turkey Food Innovation Platform's (TÜGİP) Role Model Program for its R&D activities. In 2024, The Good Wild secured investments from the impact investment fund Founder One, as well as Germany-based BeyondEqual and Switzerland-based Light Eagle AG.

Keywords: food technology, plant-based proteins, upgraded food, fermented foods, sprouted legumes, sustainable nutrition, Turkish startup, clean eating, healthy snacks, gluten-free products, vegan food, food innovation, LOHAS, wellness products, e-commerce food, traditional methods, nutritional science, sustainable food