THE GO-TO

THE GO-TO is an online marketplace specializing in curated, high-end gifts, designed to streamline the discovery process for consumers. The company operates as a platform connecting shoppers with a variety of products from designers and artisans around the world. This model positions the firm as an intermediary, where the contract for sale is between the customer and the third-party partner brand, with THE GO-TO facilitating the transaction.

Launched in March 2022 by Victoire Tardy-Joubert, the company was established to address the frustration of finding unique and thoughtful presents. Tardy-Joubert's background includes a role as a brand partnerships and loyalty programme specialist at MATCHESFASHION, where she developed an expertise in curation and working with high-end brands. This experience directly informed the creation of THE GO-TO, with a mission to create a centralized, year-round destination for gifting that moves beyond seasonal occasions like Christmas or Valentine's Day.

The platform offers a curated selection of items from various brands, avoiding generic products. Its product catalog includes handmade ceramics, personalized stationery, bespoke jewelry, and unique homewares. To enhance the shopping experience, the website features curated edits based on personality types, such as "World Traveller" or "Athlete," and occasions like housewarmings. A key feature is the emphasis on personalization services, including monogramming, engraving, and hand-written notes, reflecting the belief that a gift is an expression of the thought behind it.

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