The Fresh Press
Cold-pressed juices and healthy beverages retail chain.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Grant | |
| Total Funding | 000k | ||
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The Fresh Press is a brand of cold-pressed juices, smoothies, shakes, and other healthy fruit-based products. Founded in 2018 by Mithil Lodha and Rahul Jain, with actor-entrepreneur Dino Morea later joining as a co-founder and investor, the company was established to address a market gap for hygienic, natural beverage options without added sugars or preservatives. Both Lodha and Jain transitioned from finance to wellness advocacy, inspired by their travels and a shared belief in natural nutrition.
The company operates a quick-service restaurant (QSR) model and has expanded its presence across India with over 36 stores in cities like Mumbai, Delhi, Pune, and Bhopal. Its business model includes both high-street stores and a significant number of 'shop-in-shop' outlets located in high-traffic areas such as PVR-Inox theaters and Reliance Retail stores. This strategy provides access to a wide and diverse consumer base. The company sources its ingredients directly from a network of over 50 farmers across India to ensure freshness and quality. To provide year-round availability of seasonal fruits, it utilizes freezing methods to preserve fresh produce without using preservatives.
In April 2024, The Fresh Press raised an undisclosed amount in a pre-Series A funding round from Gruhas Collective Consumer Fund (GCCF), a fund created by Zerodha co-founder Nikhil Kamath and Abhijit Pai's Gruhas. This investment is intended to fuel nationwide expansion, with plans to establish 1,000 QSR stores and expand into southern cities like Hyderabad, Bengaluru, and Chennai. The company was also selected for the Gruhas Gusto accelerator program. The firm reported revenue of ₹7.5 crore for the fiscal year ending in March 2024 and aims to double that figure in the following fiscal year.
Keywords: cold-pressed juice, healthy beverages, QSR chain, natural fruit juice, smoothies, health and wellness, food and beverage, retail, franchise, Indian startup, Dino Morea, Mithil Lodha, Rahul Jain, Gruhas, farm-to-table, preservative-free, healthy lifestyle, beverage industry, expansion, retail partnership