The Fit

The Fit, established in 2016 and headquartered in Kalix, Sweden, provides mobile 3D body scanning technology for the e-commerce fashion sector. The company was founded by Lisa Lindvall, who serves as the CEO. The technology is designed to address the persistent issue of high return rates in online apparel sales by ensuring customers select the correct size.

The core of The Fit's offering is a software solution that allows consumers to generate a personal "Body ID" using any smartphone. This process involves the user taking two pictures, which the system's AI-powered technology then converts into a 3D avatar with precise body measurements. This digital identification enables shoppers to receive personalized size recommendations, virtually try on garments, or order custom-made clothing directly from partner brands. The service aims to increase retailers' conversion rates and reduce the volume of returned merchandise, which also contributes to a more sustainable fashion industry.

The business operates on a B2B model, providing its technology to clothing retailers to integrate into their online shopping platforms. This helps these retailers simplify the customer's purchasing journey and gather valuable body measurement data about their client base. Since its founding, The Fit has secured funding from investors including Propel Capital (Sweden), Carlson Invest, Sales Invest, and the state-owned Saminvest, with total funding reaching $1.05M through various rounds, including a $584K later-stage VC round in December 2021.

Keywords: 3D body scanning, size recommendation engine, virtual try-on, fashion technology, e-commerce solutions, apparel tech, fit technology, returns reduction, mass customization, digital body ID, AI in fashion, retail tech, sustainable fashion, body measurement data, SaaS for retail, online fitting room, personalized apparel, made-to-measure, clothing e-commerce