The Echo System
SaaS social media analytics and engagement platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
The Echo System was a Software as a Service (SaaS) company that provided a social media analytics and engagement platform. Founded in 2010 by Lance Neuhauser and David Barnes, the New York City-based startup aimed to deliver insights on social content and consumer behavior to inform marketing strategies. The company's platform utilized real-time data to provide brand analytics.
The Echo System secured a total of $3.47 million in funding over multiple rounds, including a Series A round on April 12, 2012. Its primary institutional investor was SuRo Capital.
On December 31, 2013, The Echo System was acquired by 4C, a data science and media technology company. Following the acquisition, The Echo System was categorized as an acqui-hired and later a dead-pooled entity, marking its exit from the market as an independent company.
Keywords: social media analytics, engagement platform, consumer behavior insights, marketing strategy, brand analytics, real-time data, SaaS, ad tech, social content analysis, Lance Neuhauser, David Barnes, 4C acquisition, SuRo Capital, media technology