The Cookaway
World food kits designed for special occasions, featuring authentic, chef-inspired menus you can easily prepare at home.
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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The Cookaway operates in the direct-to-consumer meal kit market, providing a distinct, non-subscription-based service for individuals passionate about cooking. The company was incorporated on September 14, 2018, and founded by husband and wife, Sahil and Nidhi Verma. The concept for The Cookaway grew from Nidhi's experience running an Indian cookery school in London, where she recognized the power of cooking to connect people. Sahil serves as the CEO, while Nidhi is the Head of Food.
The company's core offering consists of recipe kits focused on authentic world cuisines, developed in collaboration with expert chefs, including several MasterChef winners. These kits provide all the premium, pre-portioned ingredients needed to create dishes from cuisines such as Indian, Greek, Japanese, and Spanish, among others. The business model is centered on a retention-based approach rather than compulsory subscriptions, positioning it as a premium choice for special occasion home dining. Revenue is generated through the direct sale of these recipe kits via its e-commerce platform, with additional streams from corporate partnerships and live virtual cooking classes. The company has served corporate clients like IKEA, Deloitte, and Santander with interactive team engagement events.
Since its launch, The Cookaway has expanded its sales channels and product offerings. It has secured partnerships to sell through the TV shopping channel QVC and is launching larder kits of specialized dry ingredients with online supermarket Ocado. The company has successfully raised capital through multiple funding rounds, including equity crowdfunding campaigns, to fuel its growth. In 2021, it raised over £800k, and by late 2024, it had secured over £500k in another round to support marketing, new partnerships, and a move into retail. As of late 2024, the company had generated £1.4 million in revenue to date and reported 84% sales growth for the year.
Keywords: meal kit delivery, recipe boxes, world cuisine, home cooking experience, chef-curated meals, no-subscription meal kit, authentic recipes, D2C food, premium ingredients, corporate cooking class, virtual cookalong, food e-commerce, Nidhi Verma, Sahil Verma, MasterChef collaboration, gourmet food kits, online food platform, experiential cooking, food technology, London startup