The Call List
The Call List connects educators, performers, & brands with fans and followers across the globe via our live video participation platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | N/A | Early VC | |
| Total Funding | 000k | ||
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The Call List, founded in 2016 and headquartered in New York, NY, operates as a business/productivity software company, providing an interactive event platform for businesses. The company was co-founded by Amanda Patterson, who serves as the CEO. The Call List has participated in several accelerator and incubator programs, securing backing from investors like the New York Fashion Tech Lab, Springboard Enterprises, Monarq, and Plug and Play Tech Center.
The company's core offering is a plug-in for e-commerce websites that powers shoppable video calls directly from a brand's site, eliminating the need for separate applications or third-party platforms. This service is designed to bridge the gap between digital and physical retail by creating a more personal and interactive online shopping experience. The platform allows hosts, such as influencers or brand experts, to feature products that viewers can purchase in real-time during a live video event. This model aims to convert a brand's online audience into customers by giving them direct access to creators and experts. The technology functions as a live commerce tool, enabling brands to host engaging, branded events that can drive sales and provide real-time consumer insights through features like polls and Q&A sessions.
The platform is equipped with a range of interactive features to enhance audience engagement. These include a "hand raise" function, polls and trivia, breakout "party rooms," custom buttons, direct messaging, custom frames, a shoppable product carousel, and a chat wall. The service is offered through both a DIY (Do-It-Yourself) model and a "White Glove" service for more customized event management. After a live event concludes, the video content can be archived and republished across social media channels to extend its reach. This positions The Call List as a tool for brands in sectors like beauty and fashion to replicate the in-store luxury experience online and leverage influencer marketing.
Keywords: shoppable video, live commerce, e-commerce plugin, interactive video platform, brand engagement, influencer marketing, real-time shopping, consumer insights, video call shopping, customer experience technology, online event platform, B2B software, retail tech, direct-to-consumer, digital retail, shoppable content, live streaming e-commerce, virtual shopping, Amanda Patterson, New York Fashion Tech Lab