The Boxx Method
On amission to make boxing accessible to everyone.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | £200k | Seed | |
| Total Funding | 000k | ||
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The Boxx Method operates as a hybrid fitness company centered on boxing-inspired workouts, aiming to make the sport accessible to a broad audience. The company was established in 2017 by Anna Samuels. The founder's journey began during her maternity leave when she identified a gap in the market for engaging, at-home boxing workouts. This personal need catalyzed the creation of a fitness app, which formed the initial foundation of the business.
The company’s business model is multifaceted, combining digital and physical offerings. Revenue is generated through subscriptions to its Boxx+ mobile application, which provides a library of on-demand workouts including boxing, HIIT, strength, and yoga. In addition to the digital platform, the company expanded into physical fitness by opening its first studio in East London in 2019, offering in-person classes and fostering a community environment. The target market is inclusive, catering to all individuals regardless of their fitness level, age, or background.
A key component of The Boxx Method's product line is its connected fitness hardware. The company developed a smart punching bag system, designed in collaboration with the product studio Morrama, which features sensors to track the speed and power of punches. This data is synchronized with the Boxx+ app, allowing users to monitor their performance metrics live during classes, track progress, and engage with a community leaderboard. The firm successfully funded this smart boxing system through a Kickstarter campaign, which reached its funding goal in under an hour. This venture was supported by a seed funding round led by Cornerstone Partners, an angel investor network focused on backing underrepresented founders. The investment was intended to accelerate content strategy, grow the team, and further develop the connected fitness products.
Keywords: boxing fitness, fitness app, at-home workout, connected fitness, online fitness platform, hybrid fitness model, London fitness studio, Anna Samuels, punch tracking technology, HIIT workouts, digital fitness subscription, Kickstarter funded, Cornerstone Partners, women-led startup, fitness technology, smart punching bag, group fitness, on-demand fitness, community fitness, workout app