The Black Farmer

The Black Farmer is a food brand founded by Wilfred Emmanuel-Jones MBE, offering a wide range of products with an emphasis on gluten-free and high-welfare standards. The product line includes its flagship sausages, bacon, burgers, chicken, cheese, and eggs, and has expanded to include Caribbean cuisine, ready meals, and pantry items. The business model is centered on brand identity and marketing, collaborating with larger players for production and manufacturing rather than farming all its own produce on its 30-acre farm in Devon. The company sells its products through major UK supermarkets such as Tesco, Asda, and Sainsbury's, as well as through its own e-commerce website and physical farm shops in London's Brixton and White City. These shops are designed as community hubs, offering a retail experience that includes a deli, café, and a space for local entrepreneurs to showcase their products.

The founder, Wilfred Emmanuel-Jones, was born in Jamaica and grew up in Birmingham, UK, as part of the Windrush generation. His childhood dream of owning a farm, cultivated on his father's allotment, became the driving force of his career. Before farming, Emmanuel-Jones had a successful career in television as a BBC producer and director, where he helped launch the careers of celebrity chefs like Gordon Ramsay. He later started a food and drink marketing agency, gaining experience with brands like KETTLE Chips and Cobra Beer before purchasing his farm in Devon around the year 2000 and launching The Black Farmer brand. The name was inspired by what his new neighbors called him. Emmanuel-Jones has used the brand as a platform to promote diversity in British farming and food. He was awarded an MBE for services to farming.

Keywords: gluten-free foods, British produce, high-welfare meat, sausage brand, farm shops, e-commerce food, food marketing, diverse entrepreneurship, Caribbean cuisine, ready meals, celebrity chef, Wilfred Emmanuel-Jones, Brixton Market, urban-rural bridge, food brand, specialty foods, agricultural diversity, UK food industry, online butchery, deli products