The Agency

The Agency is a global, luxury real estate brokerage established in 2011 with its headquarters in Beverly Hills, California. Co-founders Mauricio Umansky, Billy Rose, and Blair Chang set out to create a firm that operates on a collaborative, agent-first model, departing from traditional real estate practices. This approach fosters a culture of partnership where agents share knowledge and resources, including access to in-house creative, public relations, and technology divisions, to provide comprehensive service to clients.

Mauricio Umansky, the CEO, began his career in real estate at Hilton & Hyland before launching The Agency. His background also includes founding a successful clothing company, 90265, which he sold in his mid-twenties. This entrepreneurial spirit is foundational to The Agency's business strategy. Co-founder Billy Rose brought a unique, multidisciplinary skill set to the venture, with a background in transactional entertainment and real estate law, a period as a motion picture talent agent, and experience as president of a real estate design and development company. His focus is often on architecturally significant and design-centric properties.

The company serves a global clientele interested in high-end residential properties, new developments, resort real estate, luxury leasing, and vacation rentals. Its business model is based on providing boutique, personalized service on a global scale. Revenue is generated through commissions on real estate transactions and a franchise model that began in 2015, allowing for strategic international expansion. The franchise system provides partners with access to The Agency's brand, technology, and marketing infrastructure. The firm has grown significantly, expanding from its first Beverly Hills office to over 130 offices in the U.S., Canada, Mexico, Central America, the Caribbean, and Europe.

A key part of The Agency's strategy is its full-service in-house creative division, which manages branding, marketing, and public relations for its agents and their listings. This allows the firm to craft compelling narratives and marketing campaigns that sell a lifestyle, not just a property. The company also utilizes technology, including a fully integrated CRM, data platforms, and predictive analytics to create a more efficient buying and selling experience. In 2022, The Agency acquired Triplemint, a tech-powered brokerage, to further enhance its technological capabilities. The firm and its founders are also known for their presence on reality television shows like "The Real Housewives of Beverly Hills" and "Buying Beverly Hills," which has significantly boosted its brand recognition.

Keywords: luxury real estate, global brokerage, residential property, real estate franchising, Beverly Hills real estate, new development sales, resort real estate, luxury leasing, property marketing, real estate technology, Mauricio Umansky, Billy Rose, high-end homes, international realty, collaborative brokerage, real estate branding, agent support, real estate law, property development, vacation rentals, real estate investment, luxury lifestyle, celebrity real estate, architectural homes, brokerage services