Thawra Network
News and lifestyle media network for Arab communities.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Grant | ||
| Total Funding | 000k | ||
Thawra Network is a media company focused on representing Arabs and Muslims through authentic content. The company was co-founded by CEO Yasmeen Kadouh, who has a background in community organizing and podcast storytelling, and Rima Imad Fadlallah, the COO, who holds an MBA and was a digital media consultant for VaynerMedia.
The venture originated from the founders' realization that mainstream media outlets were not trusted sources of information for many in the Arab and Muslim communities, who often rely on family chats and social media instead. In response, Thawra, which means "revolution" in Arabic, aims to create content that transforms how Arabs and Muslims engage socially and politically. The company's target audience is the growing population of young, digitally-savvy Arabs and Muslims in the U.S., who have a higher-than-average household income.
The company's first production, launched in 2019, was the "Dearborn Girl" podcast, which started by highlighting stories of Arab and Muslim women in the local Dearborn, Michigan community. The podcast quickly gained national traction, evolving from a local project into a national brand with a rapidly growing audience. Following this success, the company expanded its portfolio to include other brands like "Missing Pages," an anonymous submissions blog, and "Typical Arab," a TikTok channel.
Thawra Network employs a diversified revenue model that includes advertising, event tickets, merchandise sales, and memberships. The company plans to introduce subscriptions and brand partnerships, with subscriptions expected to become a significant revenue stream. Its growth strategy involves targeting cultural enclaves where word-of-mouth marketing is effective, utilizing referral programs, and recruiting cultural ambassadors from universities.
Keywords: Arab media, Muslim media, digital media, podcast network, content creation, community storytelling, cultural representation, Dearborn Girl, diverse content, social engagement, political engagement, lifestyle brands, news brands, minority representation, Yasmeen Kadouh, Rima Imad Fadlallah