TEXEL

TEXEL, founded in August 2016 by co-founders Amir Segev (CEO) and Guy Zisman (CTO), operates in the Over-the-Top (OTT) media market, targeting providers of Video on Demand (VOD) and live event streaming, such as sports and entertainment broadcasters. Initially incorporated as Strigy Media Ltd, the company focuses on delivering scalable, personalized viewing experiences.

The core of TEXEL's business is a platform that deconstructs and reconstructs large volumes of video streams, leveraging 5G and edge computing to mitigate processing and latency challenges. This technology allows end-users to actively customize their viewing experience. For instance, a viewer can select specific camera angles, choose preferred commentators, and integrate multiple streams, data feeds, and social media content into a single, personalized view. This capability aims to increase viewer engagement and create new monetization opportunities for content providers through on-demand services and the collection of detailed user behavioral data.

The business model appears to be B2B, providing its technology to streaming service providers to help them acquire new viewers and offer enhanced, interactive social and crowd-based experiences. By enabling this high degree of personalization, TEXEL allows its clients to offer a more engaging service, which can be a key differentiator in the competitive streaming market. The company operated in stealth mode for a period and was noted as being acquired in November 2021, though details of the acquisition are not specified.

Keywords: personalized viewing, VOD, live streaming, OTT, edge computing, 5G video streaming, interactive video, multi-stream, viewer engagement, video personalization, fan experience, sports streaming, entertainment streaming, Strigy Media, Amir Segev, Guy Zisman, video-on-demand technology, live event platform, user-customized content, data-driven viewing