Tenacity

Tenacity developed a software-as-a-service (SaaS) platform focused on enhancing employee engagement, primarily targeting the contact center industry. The company was founded by Ron Davis, who served as CEO, and Hanna Adeyema, who was the COO. Davis brought experience from various roles at companies like Chicago Title and studied at MIT and the University of Oregon, while Adeyema's background includes roles as a technology consultant and coaching at MIT Bootcamps.

The firm's core business was to provide tools aimed at reducing employee attrition and absenteeism in corporate environments, particularly call centers. Its value proposition was centered on the philosophy that happy employees lead to satisfied customers. Tenacity's cloud-based platform addressed this by focusing on three main areas: stress management, fostering a co-worker community, and creating a sense of meaningful work. Agents using the system could access a dashboard to track health goals and interact with colleagues in a community forum, with gamification elements to encourage participation.

The platform operated by collecting data from a client's existing performance management and HR systems. An AI-powered decision tree would then analyze this data to suggest improvements, from team-building activities to optimizing team structures for better performance. The company's business model was based on providing this technology to help clients increase employee performance and productivity. Headquartered in Seattle, WA, Tenacity raised $1.89M through seed funding rounds with investors including Band of Angels and LaunchCapital. In December 2018, the company was acquired by Cogito, marking its transition from a venture-backed startup to part of a larger entity.

Keywords: employee engagement, contact center solutions, call center attrition, SaaS, human capital services, employee performance, stress management, corporate wellness, workforce engagement, productivity software, Ron Davis, Hanna Adeyema, Cogito acquisition, employee retention, HR technology, AI-powered HR, team building tools, workforce analytics, employee well-being, Seattle startup