Telunjuk
Price comparison and online shopping recommendation engine.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
N/A | Series A | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 13 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Telunjuk.com, operating under PT Telunjuk Komputasi Indonesia, is an Indonesian technology firm that has evolved from a consumer-focused price comparison site into a B2B e-commerce data analytics provider. The company was founded in 2012 by Redya Febriyanto and Hanindia Narendrata Rahiesa. Initially started as a personal project, Telunjuk.com joined the Project Eden tech accelerator in November 2011 to develop its services for the broader Indonesian market. A significant milestone was achieved in January 2022 when the company was acquired by PT Sukanda Djaya, a subsidiary of PT Diamond Food Indonesia Tbk.
The company's initial and still active product, Telunjuk.com, is a shopping search and price comparison engine. It allows consumers to compare prices for millions of products across categories like gadgets, fashion, and groceries from dozens of Indonesian e-commerce platforms. The business model for this service relies on affiliate agreements with e-commerce partners, driving potential buyers to their sites.
Pivoting to address the B2B market, Telunjuk launched Compas.co.id in late 2020. Compas is an e-commerce intelligence platform that provides brands, particularly in the Fast-Moving Consumer Goods (FMCG) sector, with data-driven market insights and analytics. It tracks data from major marketplaces like Shopee and Tokopedia, allowing clients to monitor market share, discover trends, and make informed strategic decisions. Revenue for Compas is generated through its e-commerce enabler services and subscription-based access to its data analytics dashboard, which offers real-time market insights and automated operational support for online store management.
Keywords: e-commerce analytics, price comparison, market intelligence, FMCG data, business intelligence tools, Indonesian market, online retail analytics, data-driven insights, Telunjuk, Compas.co.id, affiliate marketing, B2B SaaS, e-commerce enabler, online shopping search, retail data, market share analysis, consumer trends, product comparison, digital commerce, brand performance