Tellow

Tellow B.V. operates as a specialized financial technology firm focused on the Dutch market, catering specifically to freelancers, entrepreneurs, and self-employed professionals. The company provides a comprehensive bookkeeping and accounting software solution designed to simplify financial administration for its user base, which has grown to over 100,000. Tellow was established in 2015 as a corporate startup within Rabobank, with the goal of automating accounting processes for small business owners. The journey began when Rabobank identified a need among its entrepreneurial clients for a more straightforward and integrated financial management tool. By 2017, Tellow had officially launched its application to the public. A significant milestone occurred in 2022 when the company was acquired by the Ageras Group, a Danish-based company that develops financial and accounting software for small businesses across Europe and North America. This acquisition has since allowed Tellow to operate with greater autonomy and leverage the broader resources of Ageras.

The firm's business model is rooted in a Software-as-a-Service (SaaS) framework, generating revenue through tiered subscription plans. These plans offer varying levels of functionality to suit different business needs, from basic invoicing and expense tracking to more advanced features. The core service is accessible via both a web platform and mobile applications, ensuring users can manage their finances from any device. The platform's primary function is to streamline bookkeeping tasks. Users can generate and dispatch professional invoices and quotations, and subsequently monitor their payment status. For expense management, Tellow offers a feature that automatically scans, processes, and categorizes user-submitted receipts, storing them digitally. A key differentiator is the direct integration with the user's bank account, which facilitates seamless reconciliation of transactions within the application.

Tellow's most distinct competitive advantage within the Netherlands is its deep integration with the Dutch tax authorities (Belastingdienst). This functionality enables users to automatically prepare and file their quarterly VAT returns and annual income tax statements directly from the Tellow application, significantly reducing the complexity and time associated with tax compliance. The platform is designed to make bookkeeping understandable, thereby empowering users to maintain constant control over their financial administration without the dependency on external, and often costly, bookkeepers. By consolidating invoicing, expense management, bank reconciliation, and tax filing into a single, user-friendly interface, Tellow provides a holistic financial management tool for the modern self-employed professional in the Netherlands.

Keywords: bookkeeping software, accounting automation, freelancer tools, SME finance, tax filing, expense management, invoicing platform, FinTech, SaaS, self-employed administration