TechValidate Software
Web-based marketing content automation software platform enabling b2b organizations to auto-generate marketing content.
Founded in 2007 by Brad O'Neill and Steve Norall, TechValidate carved a niche in marketing content automation. The firm developed a web-based software platform designed to systematically gather and transform customer feedback into verifiable marketing assets. This addressed a significant challenge for B2B marketers by creating a pipeline of credible content, such as case studies, testimonials, and ROI analyses, directly from user experiences. Brad O'Neill, with a background in venture capital and angel investing, including being an early investor in StumbleUpon, brought entrepreneurial and strategic guidance to the company.
The company's core business revolves around a SaaS model, providing a platform that automates the creation of marketing materials based on the voice of actual customers. It serves a wide array of clients, from startups to large enterprises like HP and IBM, across sectors including technology, finance, and healthcare. The platform functions by deploying web-based surveys to a client's customer base and then converting that data into various forms of marketing collateral. This process allows businesses to leverage positive customer experiences at scale, enhancing marketing and sales efforts with authenticated social proof. For instance, the software can generate targeted testimonials and metrics that align with specific sales prospects.
In August 2015, SurveyMonkey acquired TechValidate for a reported $60.4 million, a move that integrated TechValidate's content generation capabilities with SurveyMonkey's extensive survey and data insights platform. The acquisition was a natural extension for both companies, combining SurveyMonkey's data collection prowess with TechValidate's ability to turn that data into marketing content. Following the acquisition, TechValidate continued to operate from its Emeryville, California headquarters with its existing management team and employees. The product remains a distinct offering within the broader SurveyMonkey (now Momentive) suite of tools, helping businesses generate data-driven content to improve lead conversion and conduct market research.
Keywords: content automation, customer evidence, B2B marketing, customer feedback, case study generation, testimonial software, ROI analysis, marketing collateral, data-driven marketing, lead generation