TechTarget

Informa TechTarget operates as a global leader in data-driven marketing and sales services tailored for the business-to-business (B2B) technology sector. The firm was originally founded as TechTarget in 1999 by Greg Strakosch and Don Hawk, who spun the company out from United Communications Group (UCG). Strakosch, a Boston College graduate with a background in political science, gained early experience at the high-growth tech company EMC before founding his own successful IT publishing and research firm, Reliability Ratings, which UCG later acquired. This entrepreneurial journey and deep understanding of the IT market's information needs were foundational to TechTarget's core idea: that specialized IT professionals required in-depth, independent online content to inform their purchasing decisions.

The company's business model is centered on creating a vast library of high-quality, specialized editorial content across its extensive network of over 220 targeted websites. This content attracts millions of technology buyers who are actively researching solutions. By analyzing the content consumption patterns of this audience, Informa TechTarget generates highly specific purchase intent data. This data is the cornerstone of its revenue, which is generated by selling a suite of services to enterprise technology vendors. These services include demand generation, brand advertising, custom content creation, and strategic advisory services. Clients are typically mid-market and enterprise B2B IT companies seeking to improve their marketing and sales effectiveness.

A key product is the Priority Engine platform, a proprietary system that provides clients with access to account-level and prospect-level intent data, identifying which companies and individuals are actively researching technology purchases and what topics they are interested in. This intelligence allows marketing and sales teams to prioritize accounts, personalize outreach, and accelerate their sales pipeline. The company has expanded its capabilities through strategic acquisitions, including webinar platform BrightTALK, IT analyst firm Enterprise Strategy Group (ESG), and Xtelligent Healthcare Media. A significant milestone occurred in December 2024, when TechTarget completed a strategic combination with Informa Tech's digital businesses, forming the new entity, Informa TechTarget. Informa holds a 57% majority stake, with the combined company trading on Nasdaq under the ticker TTGT.

Keywords: B2B marketing, purchase intent data, lead generation, tech marketing, account-based marketing, sales intelligence, content marketing, demand generation, IT buyer data, Priority Engine, Informa, enterprise technology, marketing services, sales enablement, B2B media, marketing intelligence, go-to-market strategy, BrightTALK, Enterprise Strategy Group, digital advertising, content syndication