Techafaqs!

Originating from a garage in New Delhi, afaqs! has been a prominent source of news and analysis for the advertising, media, and marketing industries in India for over two decades. The company was co-founded by Sreekant Khandekar, who also serves as its CEO. Khandekar, a former news journalist who transitioned to business journalism, was the founding editor of A&M, India's first publication dedicated to advertising and marketing, and has over 30 years of experience observing the Indian brand landscape.

afaqs! operates as a comprehensive platform providing news, articles, and interviews with industry leaders, including CEOs and CMOs, to offer deep insights into India's most compelling brands. The company's primary audience consists of professionals within the advertising, marketing, and media sectors who rely on the platform for timely and relevant information. The business generates revenue through advertising and has diversified its model by launching afaqs! Marketplace, a platform designed to connect marketers with agencies, indicating a move towards creating a broader ecosystem for industry stakeholders.

The core service of afaqs! is its news and content platform, which covers a wide array of topics from the challenges of growing major brands to the impact of e-commerce and the intricacies of the OTT universe. The platform is recognized for its in-depth coverage and analysis, which has been instrumental in informing the strategies of marketing professionals across India. By facilitating connections through its marketplace and providing critical industry intelligence, afaqs! positions itself as a central hub for the marketing community in the country.

Keywords: media news, advertising news, marketing news, Indian brands, Sreekant Khandekar, brand journalism, afaqs! Marketplace, media industry India, advertising insights, marketing analysis, brand strategy, digital media news, Indian marketing, advertising agencies, brand management, media trends, Indian advertising