Teamfluencer
AI-powered nano-influencer marketing and content platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A Valuation: $3.0m | Seed | |
| Total Funding | 000k | ||
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Teamfluencer is a Turkish technology company that operates an AI-powered platform for influencer marketing, focusing on nano and micro-influencers. It was founded in 2018 by two university students, Dilara Bostancıoğlu (CEO) and Ilgım Öztürk (CTO). The company pioneered the nano-influencer marketing model in Turkey, connecting brands with a network of over 450,000 content creators.
The platform enables brands to manage influencer marketing campaigns from a single, centralized location. It offers an end-to-end solution that includes campaign creation, AI-powered influencer discovery, real-time performance tracking, and ROI analysis. Brands can define their target audience based on criteria like age, location, gender, and interests, and the platform's AI recommends the most suitable influencers. The service is designed to be cost-effective and accessible for businesses of all sizes, from large corporations to SMEs and startups. Teamfluencer works with major brands such as Nike, Pepsi, McDonald's, and L'Oreal. The business model operates on a self-service or managed basis, with a pay-as-you-go option available to control costs.
For influencers, Teamfluencer provides a mobile application where they can find and apply for campaigns, submit content for approval, and receive payment based on their engagement rates. The platform emphasizes creating authentic, user-generated content (UGC) that resonates with niche audiences, leading to higher engagement rates compared to macro-influencer campaigns. In July 2024, the company secured an angel investment from Nevzat Aydın at a $3 million valuation, which will be used to integrate more advanced AI features and support further growth.
Keywords: influencer marketing, nano-influencers, micro-influencers, user-generated content, UGC, marketing platform, AI-powered marketing, content creation, brand awareness, social media marketing, campaign management, ROI analysis, digital advertising, marketing technology, SaaS, brand collaboration, content creators, competitor analysis, real-time analytics, Teamfluencer