tbh

tbh, an abbreviation of "To Be Honest", was a social networking application that allowed users to provide anonymous positive feedback to their friends. The app was designed for users over the age of 13 and was available on the iOS platform.

The core functionality of the app revolved around users answering polls with a positive framing. For instance, a user might be asked to choose which of their friends was "most likely to be a poet". The selected friend would then receive a notification that they had been chosen for this poll, with the sender remaining anonymous.

The company's business model was centered on rapid user acquisition and engagement, which it successfully achieved, reaching 5 million users and 1 billion poll answers in a short period. This rapid growth led to its acquisition by Facebook for an estimated $100 million just nine weeks after its launch. Following the acquisition, tbh was shut down in 2018 due to what Facebook described as "low usage".

Keywords: anonymous feedback, social networking, polling app, positive feedback, teen app, user engagement, viral growth, Facebook acquisition, mobile application, social media.