TaxiPixi

TaxiPixi, operating under the legal entity On Time Technologies Pvt. Ltd., was a mobile-based taxi aggregator founded in 2012 by Jitender Sharma, Kajal Dubey, and Gaurav Agarwal. The New Delhi-based company entered the burgeoning Indian ride-hailing market with a multi-operator platform, aiming to provide a comprehensive taxi booking service.

The company was the brainchild of its founders who brought a mix of experience to the venture. Kajal Dubey, who served as the CEO, had a background in the insurance sector with companies like Bharti Axa Life Insurance and ICICI Lombard. Gaurav Agarwal's expertise was in business management and technology, with previous roles at Capital One and HCL. Jitender Sharma contributed with his entrepreneurial experience, having been involved in other startups. The founding team's combined experience suggested a strong foundation for tackling the operational and technological challenges of the taxi aggregation market.

TaxiPixi's business model was centered around a smartphone application available for both Android and iOS platforms. The app acted as a single point of contact for customers to book cabs from various taxi operators, including established players like Meru Cabs and Mega Cabs. This approach was designed to increase the chances of a successful booking by broadcasting the request to a wider network of drivers. The platform offered various service categories at different price points, and customers would typically pay the driver directly in cash at the end of the ride. One of the company's notable achievements was securing an undisclosed amount in a seed funding round in February 2014 from the mobile phone manufacturer Celkon Mobiles. This partnership was intended to fuel TaxiPixi's expansion into tier-two and tier-three cities in India and came with the strategic advantage of having the TaxiPixi app pre-installed on Celkon's smartphones.

From its inception, TaxiPixi had global ambitions, with plans to expand into markets like Malaysia and Singapore. The company's technology was designed to be scalable and support multiple languages and currencies to facilitate this international growth. However, the company faced stiff competition from heavily-funded domestic and international rivals such as Ola and Uber, which dominated the Indian market. Despite its efforts to carve out a niche, TaxiPixi ultimately ceased operations and is now considered deadpooled. While the exact date of its closure is not public, the company's parent entity, On Time Technologies Pvt. Ltd., reported no revenue for the fiscal year ending in March 2022, indicating a cessation of its business activities.

Keywords: TaxiPixi, On Time Technologies, Jitender Sharma, Kajal Dubey, Gaurav Agarwal, taxi aggregator, ride-hailing India, mobile taxi booking, Celkon Mobiles funding, multi-operator taxi platform, Delhi startup, defunct startup, deadpooled company, Indian taxi market, ride-sharing competition, Meru Cabs, Mega Cabs, taxi app, online cab booking, startup failure