TASTE LIKE

TASTE LIKE, a German food-tech company, is positioning itself in the burgeoning plant-based food market with a focus on vegan seafood alternatives. Founded in 2017 by Martina Kühn and Alexander Jens, the company initially operated under the brand 'MAKÜ Vegane Spezialitäten'. A significant milestone occurred in April 2022, when the founders secured a deal on the German television show "Die Höhle der Löwen" (Germany's version of "Shark Tank"), which propelled their market entry.

The company's core business revolves around producing plant-based delicatessen salads that mimic the taste and texture of traditional fish salads. Their flagship products are vegan herring salads, which utilize a specially developed method to process aubergines as a herring substitute. The product line includes various flavors such as beetroot, dill, curry, and onion cream, alongside a vegan matjes-style salad, tuna salad, and mackerel cream. Beyond seafood alternatives, TASTE LIKE has expanded its offerings to include other popular spreads like vegan mince, poultry salad, and meat salad. All products are gluten-free, lactose-free, and contain no added preservatives, thickeners, or palm oil.

TASTE LIKE primarily targets the food retail sector, aiming to place its products in grocery stores. Currently, the company also operates an online shop where it sells its handmade products directly to consumers under the 'MAKÜ Vegan Specialities' brand. The business model is driven by a mission to offer flavorful vegan alternatives while addressing environmental concerns such as overfishing and species extinction. As a small, family-run business from North Friesland, they are actively seeking investors and experienced partners to facilitate a successful expansion into the broader food retail market.

Keywords: vegan seafood, plant-based fish, food-tech, herring alternative, aubergine-based, vegan delicatessen, plant-based salads, food retail, direct-to-consumer, sustainable food, Die Höhle der Löwen, Martina Kühn, Alexander Jens, MAKÜ Vegane Spezialitäten, German startup, vegan spreads, gluten-free, palm oil-free, clean label, fish substitute