TARGETABLE

Targetable operates as a digital marketing agency, providing a platform designed to enhance brand awareness and facilitate new customer acquisition. The company's core offering is a "done-for-you" marketing platform that merges robust software with a team of marketing specialists to create and execute advertising campaigns, manage social media presence, and develop effective landing pages. This integrated approach is intended to drive brand visibility, attract more customers, and foster sustained growth for its clients.

The firm primarily serves the restaurant and hospitality industry, with a focus on small to mid-sized brands. Its business model is centered on simplifying the digital marketing process for these venues, enabling them to concentrate on their core operations. Revenue is generated by providing a comprehensive bundle of services, including organic content creation, paid social media advertising on platforms like Facebook and Instagram, and managed email marketing for customer loyalty and retention.

The platform's services are comprehensive, covering the entire customer journey from initial discovery to loyalty. This includes creating the ad creative, writing copy, and handling audience targeting. Additionally, Targetable manages its clients' social media, responding to comments and keeping customers engaged, and builds custom landing pages to promote specials and drive awareness.

In January 2024, Targetable was acquired by Chowly, a digital ordering platform for restaurants. This acquisition was a strategic move by Chowly to integrate Targetable's marketing automation capabilities into its own suite of services, aiming to provide a comprehensive solution for restaurants to manage and grow their online ordering traffic. The integration connects Targetable's technology with Chowly's point-of-sale (POS) system, which is utilized by over 17,000 restaurants. Andrew J. Nash was the CEO of Targetable at the time of the acquisition.

Keywords: digital marketing platform, restaurant marketing, hospitality marketing, ad campaign management, social media management, customer acquisition, brand awareness, done-for-you marketing, Chowly, Andrew J. Nash, landing page creation, email marketing, Facebook advertising, Instagram advertising, lead generation, customer loyalty, marketing automation, SMB marketing, ad tech, marketing tech