Target Behaviour
Focused on developing products that promote behavioural change through mostly emotional triggers.
| Date | Investors | Amount | Round |
|---|---|---|---|
€20.0k | Convertible | ||
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2018 | 2019 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (772 %) | - | - | (2215 %) |
| Profit | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (853 %) | - | - | (2215 %) |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Eggy.pt specializes in developing hardware and software bundles that integrate physical actions with virtual engagement to promote human behavior improvement. Their flagship product, EGGY, is an egg-shaped device designed to monitor energy efficiency behaviors at home, specifically for refrigerators. EGGY tracks door openings, the duration they remain open, and temperature variations, providing real-time feedback through victory or defeat melodies based on user performance. The data collected is shared online, transforming the challenge of improving these behaviors into a social, rank-based game. Eggy.pt operates in the consumer electronics and energy efficiency market, targeting households looking to optimize their energy usage. The business model revolves around selling these smart devices and potentially partnering with utility companies, as evidenced by their collaboration with EDP, the largest utility company in Portugal. Revenue is generated through direct sales of the devices and possibly through data-sharing agreements with utility companies.
Keywords: energy efficiency, smart devices, gamification, behavior improvement, household monitoring, real-time feedback, social gaming, data sharing, utility partnerships, consumer electronics.