TapToLearn

TapToLearn, operating as a brand of June Software, was established in 2010 by a team that included Roby John, Avinash Pandey, Sreejit Jayanthan, Baby Thomas John, Priyanthy Aprain Srampical, and Aamir Poonawalla. The company's inception was directly inspired by the co-founders witnessing the launch of the original iPad, which sparked the vision to leverage touch-based tablet devices for a new approach to learning. This founding team's subsequent work led them to create other ventures, including June Software, June Gaming, and SuperGaming, showcasing a continued interest in the digital application and gaming space.

The company distinguished itself by developing game-based educational applications for mobile and tablet platforms, primarily targeting the K-12 student market. Its product portfolio included applications designed to enhance skills in specific subjects, such as the Grammar App, Fractions App, Spelling Hero, and Math apps, alongside test preparation tools like GRE Flash Cards. The business model focused on creating engaging, interactive, and easy-to-use apps that concentrated on a single learning area to make education enjoyable. This strategy was designed for the iOS and Android ecosystems. Revenue was generated through the app store model, where users would purchase and download these educational games.

TapToLearn achieved a notable milestone by becoming the first Indian startup to be accepted into two prominent accelerator programs concurrently: Y Combinator (Winter 2012 batch) and ImagineK12. This dual participation brought significant attention and funding from well-regarded Silicon Valley investors. The company secured over $1 million in funding through its participation in Y Combinator from investors such as Ron Conway, Andreessen Horowitz, and Yuri Milner. It also raised a total of $120,000 over three seed rounds, with investors including Khosla Ventures, Shasta Ventures, ENIAC Ventures, and Imagine K12. At its peak, the company claimed a user base of over one million worldwide and operated with a team of 15 across offices in Pune, India, and Palo Alto, California. One of its legal entities, Taptolearn Software Limited, is now listed as deadpooled.

Keywords: educational games, mobile learning, K-12 education, edtech, game-based learning, app development, Y Combinator alumni, ImagineK12, tablet education, learning apps, grammar apps, math games, spelling apps, GRE prep, iOS education, Android education, educational software, digital learning, interactive learning, mobile applications for kids