TapReason

TapReason was an Israeli startup that developed an artificial intelligence-based system for predicting and optimizing user engagement in real-time. The company was founded by Moshe David and Nimrod Elias. Their backgrounds in technology and user behavior analysis drove the creation of a platform designed to identify the optimal moments to interact with users to improve conversion rates and return on investment.

The core of TapReason's service was a 'moment scoring system' that analyzed thousands of intent-driven micro-moments within a user's journey on an app or website. By predicting the 'next best action' in real-time, the platform aimed to significantly enhance key performance indicators for its clients. The business model was likely software-as-a-service (SaaS), catering to enterprises with a digital presence, such as e-commerce platforms, marketers, and application developers who needed to increase user retention and conversion. The technology was designed to integrate with a company's existing digital infrastructure to provide actionable insights.

In July 2019, TapReason's technology and team were acquired by Clicktale, a leader in the experience analytics market. This acquisition was part of a larger consolidation in the industry, as Clicktale itself was acquired by the digital experience insights platform Contentsquare shortly thereafter. The integration of TapReason's predictive capabilities was intended to enhance the offerings of the combined entity, which serves hundreds of enterprise clients globally.

Keywords: user engagement, moment scoring system, predictive analytics, conversion rate optimization, AI marketing, customer journey analytics, real-time engagement, user retention, mobile analytics, TapReason, Moshe David, Nimrod Elias, Clicktale acquisition, Contentsquare, digital experience, intent driven moments, behavioral analytics, next best action, marketing technology