Tapit

Tapit is a technology company that has evolved its business model while maintaining a focus on Near Field Communication (NFC).

Originally founded as Tapit Media in Australia in March 2011 by Jamie Conyngham and Andrew Davis, the company initially aimed to connect brands with consumers through their mobile devices. Davis had a background as an account director at UM and digital director at Initiative, while Conyngham was the CEO and co-founder of mobile gaming company Dojo. The company developed an enterprise-grade NFC ecosystem that allowed users to tap their phones on physical objects like retail shelves or advertisements to instantly receive content, eliminating the need for apps or QR codes. Tapit provided a platform for clients to create, deliver, manage, and analyze these interactions in real-time. The firm secured a seed round of $421K in August 2011 and a Series A round of $2.3 million in December 2012. Its client roster included major names like Google, Microsoft, Coca-Cola, and Samsung. After a period of expansion that included opening international offices, the company entered voluntary administration in June 2017 and was subsequently acquired by mobile customer experience company Geronimo in August 2017, with founder Jamie Conyngham joining the Geronimo management team.

The current iteration of Tapit (tapit.com.au) focuses on redefining professional networking through NFC-enabled digital business cards. The business provides physical cards made from materials like PVC, metal, and even 24K gold-plated stainless steel, embedded with an NFC chip. A simple tap of the card on a compatible smartphone allows for the seamless transfer of a user's digital profile, which can include contact details, social media links, portfolios, and brand videos. This approach targets a wide range of clients, from individuals and small businesses to large enterprises, offering a modern, eco-friendly alternative to traditional paper business cards. Revenue is generated through the sale of these customizable contactless accessories and tiered subscription plans for the accompanying vCard dashboard, which offers advanced features and analytics.

Keywords: digital business cards, NFC technology, contactless networking, professional networking, vCard, smart business cards, lead generation, customer engagement, PVC cards, metal business cards, sustainable networking, mobile marketing, contact sharing, brand identity, client interaction, sales tools, social media integration, networking events, business conferences, contactless accessories