Tapgage

Tapgage operates as a network focused on the mobile application sector, providing developers with tools for monetization and user acquisition. The company was founded by Arfan Chaudhry, who serves as the CEO. Initially established under the name Bizmey in 2011, the company rebranded to Tapgage later that same year to align with the launch of its click exchange service.

The core of Tapgage's business is to enable mobile app developers to generate revenue from their user base at any point in the application's lifecycle. It targets developers of all sizes, offering a full-service solution with a presence in both North America and Asia. The company's platform centers on a click exchange model designed to assist with user acquisition. Additionally, Tapgage provides a complimentary cross-promotional click exchange service, which helps developers expand their distribution channels.

The service is designed to support developers in monetizing their creations and growing their audience. The platform's structure suggests a business model likely based on network participation fees or revenue sharing from the monetization activities facilitated through its services. The company's strategic shift from a general mobile monetization firm under Bizmey to a more focused user acquisition and click exchange platform as Tapgage indicates a response to the evolving needs of the mobile developer market during that period.

Keywords: mobile app monetization, user acquisition, click exchange, cross-promotion, developer tools, ad network, mobile advertising, app lifecycle, app distribution, Arfan Chaudhry, Bizmey, mobile developer services, app revenue, user growth, mobile marketing, monetization platform, app promotion, developer network, full service solution, global mobile apps