Tapestry

Tapestry was established in 2013 by Australian entrepreneur Andrew Dowling. Drawing from a background that includes a BE in Electrical Engineering, a BSc in Maths and Computer Science, and dual MBAs from INSEAD and Tsinghua University, Dowling served as a Director of Technology at Honeywell before venturing into entrepreneurship. His motivation for creating Tapestry stemmed from recognizing the loneliness and depression prevalent among seniors, including the high suicide rate among men over 80, aiming to enrich their lives and keep them connected when family is distant.

The company operates in the senior technology market, providing a platform to make technology more accessible for older generations. Tapestry targets two primary client segments: a direct-to-consumer offering for seniors and their families, and an enterprise platform for aged care organizations. The business model is subscription-based, with monthly fees starting from $10 for the consumer version, which is explicitly ad-free. This dual approach allows Tapestry to address both individual social connectivity and the broader service delivery needs of organizations in the senior care sector.

Tapestry's core product is a software platform designed for simplicity, available on tablets and computer browsers. A key feature is its ability to aggregate content from various social media networks (like Facebook and Twitter) and email into a single, secure, and private feed. This simplifies the user experience for seniors, eliminating the need to navigate multiple complex applications. Family members typically set up the accounts, connecting their social networks to the platform for the senior user. The Android version of the app offers a simplified user interface that can take over the tablet, while the iOS version provides the same benefits within the app itself. Beyond social aggregation, the platform includes a simple email client and a weather widget, creating an ecosystem for entertainment, health, and community engagement.

Keywords: senior technology, social platform for elderly, aged care technology, Andrew Dowling, family connection app, senior digital literacy, social aggregation, elder care platform, loneliness technology, assisted living software, senior community engagement, tablet for seniors, ad-free social media, simple user interface, remote family care, enterprise senior platform, gerontechnology, senior services delivery, digital inclusion for elderly, community health tech