Tapbuy

Tapbuy is a French technology startup that provides a Checkout-as-a-Service platform for e-commerce businesses. The company was founded in 2016 by e-commerce experts Olivier Cotinat and Jérôme Pellegrin. The initial years were dedicated to product research and development, culminating in a platform designed to optimize the checkout process, particularly for mobile users. The team, based in Paris and Caen, was later joined by Michael Benabou, the co-founder of Veepee, as an investor and CEO.

The firm operates on a Software-as-a-Service (SaaS) business model, offering a plug-and-play solution for retailers. Its primary clients are e-commerce merchants seeking to improve their sales conversion rates by simplifying the customer's path to purchase. Tapbuy's platform intervenes from the moment a customer validates their shopping cart until the payment method is selected. It synchronizes product and user information in real-time and reformats it into a streamlined, mobile-optimized interface to reduce friction points. The solution is designed to be installed via a plugin and is compatible with major e-commerce platforms like Magento, Salesforce Commerce Cloud, and Prestashop through connectors and APIs. The retailer maintains control over order fulfillment, shipping, and the overall customer relationship.

Tapbuy's core service is a high-performing checkout funnel that aims to increase sales and improve the customer's shopping experience. After more than five years of research and development, the platform is engineered to remove friction and speed up transactions. It offers add-on modules such as 'One-click' payments, 'Pay For Me', and 'Smart Split' to further enhance the purchasing journey. By focusing on improving ergonomics and speed, the platform helps retailers increase customer loyalty and provides them with continuous, seamless improvements. It also enables publishers and content creators to turn their digital content into direct points of sale. The company reports that its technology is continuously updated to ensure a smooth experience across various devices and browsers. Investors in Tapbuy include Lafayette Plug and Play, Financière Saint James, and La Maison des startups.

Keywords: Checkout-as-a-Service, SaaS, e-commerce optimization, mobile commerce, conversion rate optimization, plug-and-play checkout, mobile shopping, online payment solution, checkout platform, customer experience, shopping cart, one-click payment, payment funnel, retail technology, online retailers, sales uplift, digital commerce, Olivier Cotinat, Jérôme Pellegrin, Michael Benabou