Taoshijie
E-commerce platform for imported luxury consumer goods.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$30.0m | Series B | ||
| Total Funding | 000k | ||
Taoshijie is a rural e-commerce service platform founded by Chen Wei, a former Alibaba employee of 12 years. Launched around 2014, the company was established to address the commercial and logistical challenges in China's rural areas, such as limited product variety in local shops and inefficient supply chains. Chen Wei's motivation stemmed from observing the difficulties faced by rural populations, including the elderly and shop owners who lacked purchasing power and access to online shopping.
The company operates a multifaceted business model that creates a "county-level ecosystem," integrating local governments, county-level partners, and existing commercial trade structures. This model is distinct from platforms like Alibaba and JD.com that often aim to replace intermediaries. Taoshijie empowers local convenience store owners and leaders, turning them into service station points within the network. The business encompasses three primary segments: Taoshijie (B2C), Ju Bai You (B2B), and Jiefeng Logistics. Its B2C model initially utilized electronic screens in villages as virtual shelves for consumers to place orders. Recognizing the low order density in rural areas, the company shifted focus to a high-frequency B2B model to build a sustainable network, providing an information platform for transactions between county-level distributors and village stores.
Financially, Taoshijie's revenue is generated through a partnership model. Local partners pay a fee to join the network and, in turn, collect service fees from village-level stations. The platform earns a percentage (10-20%) from the transaction and logistics profits generated by these partners. The company has successfully secured multiple rounds of funding from investors including Amiba Capital, Huajuy Mutual Internet, Qifu Capital, CITIC Capital, Feizhu Capital, and a notable A+ round of nearly 100 million yuan. An earlier Series B round in 2015 was reportedly led by Mogujie and included Source Code Capital.
Keywords: rural e-commerce, B2B e-commerce, B2C platform, county-level ecosystem, supply chain solutions, logistics, convenience store empowerment, e-commerce partnership, China rural market, village service stations, Chen Wei, online retail, rural logistics, community e-commerce, local distributors, e-commerce platform, supply chain management, retail technology, emerging markets, last-mile delivery