Tango Digital

Established in 2020 and headquartered in Hong Kong, Tango Digital operates as a public relations technology company focused on brand safety. The firm provides a platform that enables global brands to monitor market information and protect their brand image through the use of sentiment analysis and automation technology. The company's core offering is its Social Listening & Brand Safety Platform, known as EARFUL.

This platform monitors online conversations across more than 30 languages and various digital channels, including global and local portals. A key feature of EARFUL is its video social listening capability, which the company presents as a world-first. The system is designed to understand local slang and internet buzzwords to accurately interpret sentiment. Clients receive notifications for both positive and negative brand mentions shortly after they are posted online. In addition to monitoring, Tango Digital offers services such as fake website tracking, which is particularly relevant for financial, banking, and governmental clients.

The company's business model is centered on providing technology that addresses real-world public relations and brand safety issues. They serve clients by not only providing data and insights but also offering technologies to mitigate reputational damage. The company emphasizes its expertise in the Asian market, helping brands from the region navigate the global digital environment. While specific founder information for Tango Digital (tango-digital.com) is not readily available in the search results, the company operates within the B2B consulting services industry and has received investment from firms such as Axis Capital Partners.

Keywords: brand safety, PR tech, social listening, sentiment analysis, reputation management, market intelligence, online conversation monitoring, fake website tracking, video social listening, brand protection, Asia market, digital PR, online reputation, brand image, public relations technology, EARFUL platform, crisis management, digital risk, brand monitoring, corporate communications