Tangerine Japan

Tangerine is a Japanese company founded by Kiyoto Hirai in 2014 that provides a cloud-based customer experience platform for in-store retailers. The company's main offering, formerly the "nearME" series and rebranded to "Store360", utilizes IoT sensing technologies like BLE beacons, WiFi, and cameras to analyze customer behavior within physical stores. This allows retailers to gather data on visitor numbers, demographics, in-store movement, and product engagement.

The firm operates on a subscription-based SaaS model. Its platform provides retailers with a no-code solution to add features to their own applications, such as personalized promotional messages, loyalty points, in-store media, and connections to online stores. This is designed to enable a quick go-to-market with minimal initial investment. The Store360 platform consists of two main components: "Store360 UX" for customer engagement and "Store360 Insight" for data analysis. The technology can accurately detect store visits and in-store browsing in real-time. It also integrates with a client's existing data, including POS and membership information, for more comprehensive analysis.

Founder and CEO Kiyoto Hirai previously worked on large-scale payment service projects at TIS Inc., established a US subsidiary in Silicon Valley, and founded a mobile content company which he later sold. His experience in mobile services and early IoT projects led to the creation of Tangerine. The company has received funding from several investors, including Colopl Next, Spiral Ventures, and Panasonic Accelerator. It has formed partnerships with companies like Appirits, Optage, Yappli, Snowflake, and Braze to enhance its service offerings.

Keywords: retail analytics, customer experience platform, in-store behavior, IoT sensors, beacon technology, SaaS, OMO marketing, customer journey, data analysis, no-code platform, personalized marketing, retail tech, visitor tracking, consumer insights, Store360, business intelligence, foot traffic analysis, retail data, shopper analytics, marketing automation