TalkingThreads

Talking Threads is an internet-first brand specializing in customizable luxury Indian ethnic and bridal wear for a global clientele. The company was co-founded in 2013 by Pearl Uppal, her husband Gaurav Kachru, and her mother Kulbir Uppal, and is headquartered in Gurugram, India. The brand's foundation is rooted in Pearl Uppal's passion for Indian needle crafts, influenced by her mother who designed and custom-made all her clothes. This background in personalized fashion and craftsmanship is a cornerstone of the business.

The company operates primarily through its e-commerce platform, serving customers in over 70 countries. It also has a flagship studio in New Delhi and a connected showroom in Gurugram that utilizes video conferencing and digital design tools for global client personalization. The business model is centered on made-to-order couture, which minimizes inventory risk and focuses on high-quality, handcrafted garments. The brand's product lines include bridal and wedding couture, an evening couture line with items like cocktail sarees and gowns, and a heritage line focused on reviving traditional crafts such as Parsi Gara, Kashidakari, and Chikankari. They cater to both men and women, offering products like lehengas, sarees, sherwanis, and jackets.

Prior to Talking Threads, Pearl Uppal and Gaurav Kachru launched the fashion retail site FashionAndYou.Com in 2009. This venture, along with Pearl's experience in technology and retail at Yahoo and Gaurav's executive roles at companies like GE and India Today Retail, provided them with a strong background in the intersection of fashion and technology. The company secured an undisclosed amount in a seed funding round on January 23, 2015, led by Superfuel Ventures. In May 2024, the company announced plans to expand to ten stores through a franchise model.

Keywords: Indian couture, bespoke bridal wear, ethnic apparel, luxury fashion, custom clothing, handcrafted embroidery, Parsi Gara, Chikankari, Kashidakari, online couture, global shipping, wedding wear, men's sherwanis, women's lehengas, celebration wear, Gurugram, e-commerce, fashion technology, personalized luxury, heritage crafts, artisanal fashion.