Talentir

Talentir, a FinTech company founded in 2021 with headquarters in Vienna, Austria, and Zurich, Switzerland, operates a financial platform for the creator economy. The company was established by Lukas Sticksel-Steiner and Johannes Kares, who possess a background in technology, marketing, and sales within the music and entertainment industry. Talentir has developed a platform that transforms digital content, initially focusing on YouTube videos, into tradable assets.

The core of Talentir's business is to provide a new revenue stream for content creators by allowing them to sell a portion of their future YouTube advertising revenue to fans and investors. This model serves both established artists looking to cash out on existing content and emerging creators seeking funding for new projects. For fans and investors, the platform presents an opportunity to financially support creators and potentially earn returns from the video's monthly ad revenue. The process involves creators selecting a video, defining the percentage of revenue shares to offer, and then Talentir manages the automated distribution of ad revenue to the shareholders. Payouts are distributed approximately 15 to 20 days after the end of each month.

Talentir also functions as a financial operating system for businesses in the creator economy, such as agencies and multi-channel networks (MCNs), offering a white-label software solution. Its technology, which utilizes blockchain and stablecoins, facilitates instant, real-time payouts of YouTube AdSense revenue, bypassing the standard monthly payment cycle. This feature is designed to reduce creator reliance on intermediaries that often charge high fees. Furthermore, the platform enables creators to earn interest, reportedly up to 9-11%, on their YouTube-generated capital. The business model is structured around tiered subscription plans for individual YouTubers and a custom solution called "Talentir I/O" for agencies and MCNs, which includes features like automated invoicing, rights management, and Content ID protection.

Keywords: creator economy, FinTech, YouTube monetization, revenue sharing, digital assets, content monetization, royalty payments, blockchain finance, real-time payouts, fan funding, investment platform, ad revenue, stablecoin payments, creator finance, music finance, MCN solutions, digital content rights, asset tokenization, entertainment finance