Unite

Unite, operating as Taki Games, is a Web3 mobile gaming network focused on converting the value generated by players into tangible rewards. The company was established in 2022 and is led by CEO Weiwei Geng, a veteran of the gaming and blockchain sectors with previous leadership roles at Kabam, Gen. G Esports, and Rally Network. He is joined by co-founders with extensive backgrounds in social, mobile, and free-to-play gaming, including Kevin Chou, the founder of Kabam, Gen. G, Rally.io, and Forte, and Sakina Arsiwala. The team's collective experience stems from influential companies like Kabam, which was sold for nearly $1 billion, and Rally Network, a prominent creator economy protocol.

The company's business model centers on a concept termed "Takinomics," a deflationary rewards system powered by its native cryptocurrency, the TAKI token. Unlike traditional play-to-earn models that can be hyperinflationary, Taki Games uses revenue from in-game advertising and in-app purchases to buy back and burn TAKI tokens from the open market. This mechanism ensures that player rewards are funded by actual revenue, creating a sustainable economic loop where player engagement directly contributes to the token's value. Players earn TAKI tokens based on their activity, which can be redeemed for gift cards or held as a stake in the network's ecosystem. This model targets the 3 billion players in the $200 billion global gaming market, aiming to bring them on-chain.

Taki Games operates a network of over 100 free-to-play mobile games, including popular titles like "Bored Button" and "Mom's Kitchen," which have collectively achieved over 5 million downloads and maintain more than 300,000 monthly active users. The platform initially launched on the Solana blockchain and has since expanded to support the Polygon network to leverage its scalability and low transaction fees. Strategic partnerships with entities like Rally Protocol, Smart Layer, and Game7 have been crucial for enhancing user experience and expanding their game offerings. The company has secured investments from notable venture capital firms, including Coinbase Ventures, Solana Ventures, and OKX Ventures.

Keywords: Web3 gaming, mobile gaming, play-to-earn, tokenomics, blockchain, TAKI token, deflationary rewards, player ownership, crypto rewards, digital economy