TailPath

TailPath, a brand of SupplyBlockchain, Inc., operates as a business-to-business Software-as-a-Service (SaaS) provider specializing in supply chain management. The company was established in 2018 with its headquarters in Newark, Delaware, to address the lack of transparency and independent tracking within logistics and distribution chains. The platform's core function is to add a layer of security and traceability to physical products by leveraging blockchain technology to create an immutable proof of time and location. This enables clients in sectors such as transport, logistics, and distribution to mitigate losses from fraud and mismanagement.

The company was founded by Sebastian Cochinescu, who serves as the CEO. His background includes over two decades of executive-level experience with companies like Apple and Hubert Burda Media. Cochinescu's expertise is further solidified by his graduation from the Executive Blockchain Academy at the University of California, Berkeley, School of Law in 2017 and his work as a Ph.D. candidate in Blockchain Studies. This academic and professional history directly informs the company's focus on applying blockchain technology to real-world logistical challenges. His work on the SupplyBlockchain project earned him the Honor Emblem of the Romanian Army High Command in 2018.

TailPath's business model is centered on its subscription-based platform. It generates revenue by charging clients for access to its tracking and analytics tools. The product functions by securing data on a blockchain, tracking the location of goods throughout the supply chain, and converting this data into actionable, real-time insights. This process enhances accountability and transparency for all stakeholders. A key feature is the use of QR codes on products, which, when scanned, reveal the item's journey. The platform has demonstrated its capabilities in high-stakes environments, notably providing its software for the NATO "Vigorous Warrior 19" medical military exercise, one of the first instances of blockchain being deployed for military purposes. Other use cases include tracking clothing donations to ensure accountability and providing traceability for pharmaceutical products to combat counterfeiting.

The company has secured funding from investors including Netopia Ventures and Agroland Business System. In 2020, during the COVID-19 pandemic, TailPath offered its platform free of charge for six months to companies whose revenues were affected, underscoring its mission to improve supply chain integrity.

Keywords: supply chain management, blockchain traceability, logistics technology, SaaS, asset tracking, B2B software, product provenance, anti-counterfeiting, supply chain security, immutable ledger, real-time analytics, QR code tracking, freight management, distribution transparency, pharmaceutical traceability, military logistics, donation tracking, Sebastian Cochinescu, SupplyBlockchain Inc., NATO supplier, Elrond blockchain, supply chain visibility, inventory management, fraud reduction