Tailored

Tailored provides a personal shopping assistant designed to simplify the product search and comparison process for consumers. The technology is built to be embedded within published editorial content, allowing online readers to tailor product selections to their specific needs by answering a few questions. This integration creates a seamless discovery experience directly within lifestyle, travel, and other relevant articles.

The company was founded by Martin Slaney, a venture builder and product strategy consultant with experience in co-founding fintech startups like Dabbl and Openwage, and leading product initiatives at companies including BlackRock and The Royal Mint. His background in developing new products and ventures for both startups and large corporations informs Tailored's strategic approach.

Tailored's business model is centered on B2B2C partnerships with online publishers. Revenue is generated through personalized advertising, brand partnerships, and product sales, with a share of the income distributed back to the host publishers. By analyzing user interactions and preferences, the platform can deliver highly targeted, retargeted advertising at scale. The company highlights high user interaction rates when its tool is added to lifestyle content, demonstrating an effective model for capturing consumer buying intent.