Tail

My-Tail.com is a pioneering company in the pet care industry, offering a comprehensive solution for dog owners through its innovative app and clip-on device. The company serves pet owners who are looking for advanced ways to monitor and enhance their pets' well-being. Operating in the pet tech market, My-Tail.com combines hardware and software to provide real-time tracking, activity monitoring, and social networking features for dogs and their owners.

The core product is a lightweight, customizable clip that attaches to any dog collar. This clip is equipped with an accelerometer, GPS, GSM module, and thermometer, allowing it to track the dog's movements, location, and temperature. The data collected by the clip is then synced with the My-Tail app, which provides users with detailed insights into their dog's daily activities, health status, and location.

The business model is based on the sale of the clip device and a subscription service for the app, which offers premium features such as customized care advice and advanced tracking capabilities. Revenue is generated through the initial purchase of the clip and ongoing subscription fees for the app's premium services.

My-Tail.com has received funding from the European Horizon 2020 research and innovation program, which underscores its commitment to technological advancement and innovation in pet care. The company aims to create a community of dog owners who can share tips, create walking paths, and connect with each other through the app's social features.

Keywords: pet tech, dog care, GPS tracking, activity monitoring, health insights, social networking, customizable clip, accelerometer, GSM module, Horizon 2020.